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Better Europe was set up in 2017 by Joost Mulder, an independent Public Affairs expert with a strong network in the “Brussels bubble” and in civil society, with a broad knowledge of EU financial services legislation. With 15 years’ experience in Brussels including as a political assistant to an MEP, a lobby consultant, and head of advocacy at an NGO, Joost is able to build unexpected alliances between different stakeholders.

In 2011, Joost set up the advocacy work at Finance Watch, an NGO working to make the financial sector better serve society. In this role, he has appeared in national media articles and radio and TV interviews in several EU member states. He has deep knowledge of EU decision-making and first-hand lobby experience on less documented procedures such as trilogues and Council negotiations, secondary legislation (DA/RTS/ITS) and the implementation of EU legislation, and has shared his experience through webinars, book contributions and guest lectures at academic institutions.

In addition to his European political network, Joost has strong contacts in national politics in Belgium and the Netherlands, built up through two decades of political work ranging from grassroots local politics to high level advocacy at political and executive level. Besides his native Dutch, he is fluent in English and French.