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Better Europe was set up in 2017 by Joost Mulder, an independent Public Affairs expert with more than 15 years experience and a strong network in the “Brussels bubble” and in civil society. Joost previously worked as a political assistant to an MEP, a financial industry lobby consultant, and head of advocacy at the NGO Finance Watch.

As an experienced Brussels insider, he has detailed knowledge of EU decision-making and first-hand lobby experience on trilogues, Council negotiations, secondary legislation and the implementation of EU legislation. In addition to strategic and advocacy support for Better Europe’s clients, Joost provides frequent open trainings and coaching on lobbying, and is a member of the European Commission’s Financial Services User Group for Belgian NGO Fairfin.

In addition to his European political network, Joost has strong contacts in national politics in Belgium and the Netherlands, built up through two decades of political work ranging from grassroots local politics to high level advocacy at political and executive level. Besides his native Dutch, he is fluent in English and French.

Isabella Ritter joined Better Europe in 2020 to advise our civil society clients on the upcoming EU initiatives in the field of human rights and environmental due diligence, non-financial reporting, and sustainable finance.

Isabella is a legal expert with a background in human rights. She graduated in European Law from the College of Europe in 2020 after legal studies in Italy. Isabella speaks German, Italian, English and French.