“A hands-on learning experience on EU advocacy” – Impressions of the EU Academy

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On 10th March, I entered Holland House as a newcomer to Brussels in order to get a better understanding of the EU institutions. 1.5 days later, I left with an incredible amount of practical insights into EU advocacy, including new ideas as to how, when and who to engage with in the Brussels bubble, as well as a broadened network of key NGO people with great experiences in advocacy for the public good.

In less than two days, I was given many more practical insights than in my Political Science and European Union studies at University thanks to the great practical knowledge of two EU-experienced trainers, insiders from different EU institutions, and from diverse participants working in fields such as human rights, the environment, corporate accountability and migration.

They not only gave us tips and tricks on how to be the most effective in our advocacy and how to provide “the right message at the right time to the right person”, but they also put NGO advocacy in the broader context and illustrated how other actors try to influence the EU institutions and how this is perceived. Another personal highlight was the practical group exercise where we needed to develop a complete advocacy strategy for a legislative piece on sustainable supply chains; a topic that I am particularly passionate about and which is highly relevant for our EU work at Global Witness.

I am convinced that I now have the essentials and the right insider knowledge to strive even more in EU advocacy and I would definitely like to do a training by Better Europe and EU Changer again. In an advanced EU advocacy course, I would like to learn how to best and effectively advocate in NGO coalitions and how to deal with counter-lobbying by actors advocating against the public good.

Lara Louisa Siever (Global Witness)

March 2020 edition of the EU Academy